The digital space is full of unique characters and groups that continue to find innovative ways to grow their personal brands and follow their dreams. Toddy Smith is no different. If you haven’t heard the name, you might recognize him as “Todd” from the wildly popular Vlog Squad led by David Dobrik. Before his online fame, Todd was an aspiring actor and gained some buzz after his appearance on Sweet Home Alabama as a contestant on Season 4. Since then, Todd has amassed 2.6m followers on Instagram, 2m on TikTok, and 1.23m on Youtube. He’s more than just an influencer though, and here we’ll uncover his influencer journey and his latest endeavor, CBD muscle rub with iCBD.
Who is Toddy Smith?
Originally from Huntington Beach, California, Toddy rose to stardom through Vine, amassing 300,000 before the app went down. Like many other viners, as well as his friends, Toddy then switched his focus to Youtube where his career really took off as one of David Dobrik’s close friends in the “Vlog Squad”. His fun and quirky attitude has made him a fan favorite, and landed him multiple brand deals with large brands like Calvin Klein and Old Spice.
However, Toddy’s brand doesn’t stop there. With many different passions, Todd has pursued music, started his own streetwear brand, GothicMochas and continuously creates funny skits and videos across his social media platforms. But his newest endeavor has the influencer scene buzzing.
Toddy and iCBD
Partnering with his good friends, fellow musician and Vlog Squad member, Scotty Sire, and Jay Boice, the trio have jumped into the world of CBD and therapeutics after promoting several other brands on their respective social accounts. The problem they found in promoting other products was they “never knew exactly what they were promoting… it's hard to know which [companies] are legit and which ones are trying to make a quick buck”.
After doing the research and sourcing their own hemp, they started iCBD, the first influencer owned and operated CBD company. The goal is to make iCBD and its products as transparent as possible for their audience and take full responsibility for the products they promote. But Todd’s passion for staying fit and healthy is what really prompted him to join forces with Scott and Jay.
With working out on a consistent basis, muscle soreness and joint pain follow closely behind unless carefully treated. Todd’s physique is not just for his brand, he prides himself on working out daily and staying fit. But in doing so, finding the best means for recovery became a priority, and what better way to do that than doing the research yourself and creating a product.
Toddy’s Signature Product: CBD Muscle Rub
When life comes at you fast and you’re on a tight schedule, it might be hard to fit in an hourly massage session to relieve your muscles of stress. With iCBD’s CBD muscle rub, it's a quick and easy fix you can take with you wherever you go.
Known as a “topical”, the CBD muscle rub is a cooling gel stick infused with CBD, among other natural extracts, that allows targeting pain and muscle relief as well as reduced inflammation. With all those benefits, it must be hard to apply right? Wrong!! It’s as easy as:
- Removing the cap
- Applying a thin rub on the area
- Feeling the relief.
Using it consistently, but no more than 4 times a day, the CBD muscle rub can provide that post-workout bliss we yearn for. Infused with Menthol, you can feel the cooling sensation as the CBD treats the specific area, keeping your body in peak condition while being certain iCBD is the highest quality products out there.
A little about CBD, Its Benefits and Side Effects
Cannabidiol, or CBD, is a compound extracted from a hemp plant. For our use, there are several different products that allow us to digest its benefits such as gummies, oils, vapes and topicals. Although originally having a negative reputation, CBD’s popularity has grown exponentially over the past couple years as a result of the therapeutic benefits it has, without the euphoric “high” that comes with using its sister extract, marijuana.
As time rolls on and more research is conducted on the effects of CBD on our body, some notable benefits have come to light such as, but limited to:
- Reduction of anxiety
- Sleep improvement
- Reducing stress
- Promoting focus
More specifically, the CBD muscle rub allows targeted relief from chronic pain wherever it is applied, such as the bicep or calf. It’s important to note that the topical is purely for external use only. If you’re looking for other digestible products, check iCBD’s other products here.
While ensuring the best quality for their products, iCBD does a great job with informing their audience what the do’s and don’t are when it comes to using their products, as well as their side effects. This transparency ties into their mission of taking full responsibility for what they are selling, and we’re all here for it.
With the CBD industry positioned to worth 23.6 billion by 2025, the research and production of these CBD products by Toddy, Scott and Jay will continue to set them up for success as the industry grows. Being the first influencer-owned and operated CBD company will surely open up the opportunity for others in the influencer world to do the same.
Written by Adam Hamden