iCBD Blog

How to Advertise CBD Products Online 

Aug 11, 2021Posted by: brian sorel

How to Advertise CBD Products Online | iCBD

Cannabidiol also known as CBD is quickly growing in popularity throughout the US and world-wide.  Found in most products and being the number one focus in most medical trials, CBD has become an industry of its own and is estimated to be worth $16.32 billion in the US by 2026. Its popularity growth has a lot to do with booming research, but is also thanks to advertising. In the age of social media, how do you advertise CBD products online?

CBD interests a diverse range of people from all ages including animals. With growing popularity comes more companies releasing products including CBD due to its demand. It is said that approximately 40% of US consumers aged 21 and over say that they would consider trying CBD products.  

Can I Advertise CBD?

First of all, before you start an online business selling any sort of product containing CBD you need to understand the rules of advertising CBD so you can make sure your business is following and complying with statewide laws. 

Despite being one of the fastest growing trends in consumer goods, popular channels such as Instagram, Facebook, Google, Amazon and Snapchat don’t allow the advertising of CBD products. Therefore, it is important to advertise CBD correctly.  

If you are wondering how to advertise your CBD products effectively and legally online here is how:  

How to Advertise CBD Online

1. Available Platforms 

 In 2021 Instagram, Facebook and other social media platforms are more lenient with CBD advertising. Brands can get their ads approved on Facebook and Instagram. However, It requires some effort from your brand, and there’s still no way for approval to be fully guaranteed.

In this day and age, advertising on social media platforms is still a valuable form of exposure to drive sales. In order to try and get an approval from your business it is possible to remove CBD Product References & Run a Brand-Focused Campaign. 

You would not be able to sell products or talk openly about the nature of your products, but a brand-focused campaign will drive increased awareness which can lead to product sales later on.

This is best to avoid any complications with Facebook and Instagram as you are fully compliant with their policies.  

2. Influencer Marketing 

Influencer marketing allows CBD brands to bypass the advertising restrictions in place on popular platforms such as Facebook and Instagram. Influencer marketing allows brands to tap directly into the organic following of selected influencers on each platform.

Choosing the right influencers is essential to ensure your brand message is being sent across. Partnering with influencers enables CBD brands to reach a wider audience through organic social posts. This is because influencers already have a large community of followers that put a lot of trust into them. 

It’s also important to keep in mind that sometimes influencers with smaller followings (micro-influencers) can actually be better options for brands as they fit into the CBD niche than influencers with larger reach but less engagement in the CBD niche. 

3. Affiliate Marketing 

Affiliate Marketing is a performance-based type of marketing in which a business rewards an individual for each sale of product. Affiliate marketers can be valuable people who can spread the message to the world about your product. The affiliate marketing industry alone is worth over 12 billion and accounts for 15% of all digital revenue. This can help CBD brands drive online sales for an agreed commission.  

3. Podcast Ads 

Not being able to invest in advertising CBD through the usual digital platforms and channels, podcast ads are a great way to boost awareness of your brand. Listening to podcasts has grown tremendously over the last year. It has been said that 76% of people act on an advert they have heard from a podcast. 

Podcast Ads are not something you always think of but it is a great way to find a highly engaged audience. 

5. Content Syndication 

Content syndication is when web-based content is re-published by a third-party website. This will leverage your brand's content to increase awareness. 

6. Website 

Funny enough, yes you can advertise CBD products on your website by optimizing SEO (Search Engine Optimization) practices. SEO is one of the most organic ways to build your brand on the internet and will help your CBD brand outrank competitors. 

Most brands tend to hire an SEO expert to help write content so that when people are searching on the internet they will be able to find your website based on what they are searching for. 

7. Email Marketing 

Adding to your website, you can create a pop up to encourage visitors to sign up to your marketing list. Email marketing is an effective tool to put your CBD brand in front of its target audience and reach potential customers. It is also cost-efficient and will build you a 1-on-1 relationship with your consumer.  

You need to make sure you are adding personalized touches that reflect your brand to your emails and invest time in writing quality content without forcing the product down the consumers throat.  

8. Cannabis Social Networks

Knowing your audience is always one of the first steps before launching a business. There are popular network sites such as High There and Weed Life that bring together communities that are interested in cannabis. 

Advertising on these platforms can enhance your brand value as all users on this platform are interested in the same thing. There are also minimal restrictions on these platforms that your brand will need to worry about. 

Things to Remember 

Advertising your CBD products online can be tricky. Remember to always keep an eye on:

1. Legal Changes 

Having a number of restrictions in place in terms of advertising, it is important to keep up to date with the legal changes in the space. You do not want your brand to be caught under fire due to breaking any relevant laws. 

2. Advertising Restrictions

As of now, you have to be careful not to highlight any health benefits of CBD when advertising. No medical claims should be made and you cannot claim that the product will cure any conditions in the body.

However, as the CBD space is rapidly growing the restrictions on advertising CBD is subject to change in the future so always remember to look out for the changes. 

3. News 

It is always important to be on top of things in your industry. In this case, paying attention to any news in the cannabis space that relates to CBD. These can be news on marijuana or hemp. 

Written by Emily Nguyen 

What Are the CBD Effects on the Brain & Body You Should Know

Aug 09, 2021Posted by: brian sorel

What Are the CBD Effects on the Brain & Body You Should Know | iCBD

Acting as one of the fastest-growing supplements in the world and continuing to grow, CBD is one of the largest components of the cannabis plant. CBD has been growing in popularity in the medical field over the years and in everyday products. These days, you’ll find CBD in a majority of products being sold in California. Research reveals a variety of benefits including managing pain, anxiety and depression. It's easy to see that CBD is enlisted for more than just physical health, so what are the CBD effects on the brain and body?

With CBD being the main part of many clinical trials and now a federally-approved prescription drug, the uses of CBD started to rise amongst communities for its benefits. Many people are turning to CBD and products containing CBD to help manage conditions such as anxiety, pain and depression. It would be no surprise if soon CBD is legal world-wide.  

As more evidence of the advantages of CBD start to surface due to its popularity increase, so does the number of questions. It is always important to do your research and see how it affects your brain and body beforehand.  So here are the CBD effects on the brain and body that you should know. 

CBD Effects on the Brain

1. Mood

One of the CBD effects on the brain is that it is known to enhance a person’s mood. Anxiety, depression and stress are known factors to affect many human beings in their day to day lives. Whether that be social or productivity, a study conducted showed that CBD can relieve these factors by triggering the serotonin receptors in the brain to produce more cortisol. Cortisol being the hormone responsible for emotions.

2. Memory

Memories are gifts that we hold onto forever. It is shown that CBD has the ability to reduce cognitive decline in the brain and improve memory and cognitive functioning. 

Medical evidence has proven that CBD can be helpful for the reduction of neuroinflammation, oxygen build up, and protect brain cells from declining. Previous research has even shown it has helped brain cells regenerate.  

This can be very useful for people who suffer memory loss from degenerative diseases such as Alzheimer’s or Dementia.  

These degenerative diseases can be slowed through using CBD as a supplementary treatment option as it contains anti-inflammatory properties. These properties mean that any brain related conditions related to inflammation can also be reduced. 

3. Antioxidants 

CBD has been shown to act as an antioxidant and its antioxidant properties have provided protection for the brain. Antioxidants are compounds that fight the stress that our cells undergo due to environmental factors such as free radicals. 

iCBD oil influencers using for positive calming effect

4. Reduces Blood Flow

It has been stated numerous times that using CBD can help reduce anxiety and calm a person down. Researchers have conducted studies and have discovered that the individuals feel better and CBD has helped change the way their brains have responded to anxiety. 

Brain scans from participants have also revealed changes in blood flow to the areas of the brain usually linked with anxiety.

CBD Effects on the Body 

1. Cannabinoid Receptors and Pain 

If you didn’t know, your own body actually produces cannabinoids. Our body has two receptors called CB1 and CB2. CBD can maximize the performance of these receptors. 

Mainly found in the brain, the CB1 receptors are responsible for thinking, mood, memory, and other functions throughout the body such as appetite, pain sensation, mood and memory. Found in the body’s immune system, the CB2 receptors which are known to affect inflammation and pain.

CBD is effective for interrupting the transmission of signals that tell us when we’re in pain.  

2. Reduces Inflammation 

The effects of CBD and inflammation have been widely studied. Inflammation is the body’s process and response to an illness or injury.  Containing various healing properties, CBD seems to lessen inflammation.  Dr. Rahul Khare, founder of Innovative Express Care in Chicago, states that CBD attaches indirectly to cannabinoid receptors in the body to help this process. 

The body’s immune system is responsible for inflammation. In some situations, when harmful substances enter the body, inflammation is beneficial because it effectively removes the substance from our body. The immune system therefore activates inflammatory responses as a way to prevent you getting sick or any further injuries. 

However, the immune system is not particularly good at recognizing and distinguishing between the harmful substances and the non-harmful substances. Therefore, sometimes the body initiates inflammatory responses for no reason when there is no benefit in doing so.

Initiating these inflammatory responses for no benefit can also be destructive to vital tissues in our body. Our health often depends on fighting our immune system’s likeness toward inflammation, so reducing inflammation is beneficial to us.

CBD appears to be capable of migration of immune cells, which is required for inflammation. When an immune response is initiated, immune cells stay at a given location in the body, where they cause inflammation. 

Also through its anti-inflammatory properties, CBD has been shown to be helpful in a variety of conditions. Previous research has shown that CBD can protect against inflammation-induced vascular damage and CBD may be an effective treatment for skin conditions like acne.

3. Reduces Oxidative Damage 

Oxidative stress is the imbalance of free radicals and antioxidants in the body that can lead to tissue and cell damage. The way in which our bodies manage oxidative stress plays a huge role in maintaining a healthy lifestyle. 

Our body responds to the creation of free radicals by using antioxidants to stabilize waste and ensure they don’t cause damage to the DNA in our cells. However with this being said, if too many free radicals are produced with not enough antioxidants the waste substances begin to steal our DNA particles. If this happens it can lead to the development of diseases such as Alzheimer’s, Parkinson’s and Atherosclerosis.  

CBD acts on the CB2 receptors we have in our body to decrease the level of oxidative damage. As said above, researchers say CBD possesses strong antioxidant abilities that can protect the brain and body. Researchers also believe that CBD’s antioxidant capacity is similar to that of Vitamin C and Vitamin E.

 Written by Emily Nguyen 

How You Can Use CBD for Arthritis 

Aug 04, 2021Posted by: brian sorel

How You Can Use CBD for Arthritis | iCBD

There are more than 100 different forms of arthritis, the two most common being osteoarthritis (OA) and rheumatoid arthritis (RA). OA is normally caused by an infection or injury to the joints that disrupts the body’s cartilage tissue. RA, on the other hand, is an autoimmune disorder that invades the joints, leading to destruction of the bone and cartilage. 

Described as an inflammation of the joints, arthritis is typically developed by adults over the age of 65 and affects 54.4 million people across the United States. While arthritis can still affect young adults and children, it is very rare that it does. The symptoms of arthritis can vary from person to person, but most of the time it includes joint pain, swelling, stiffness, a reduced range of motion, and redness of the skin around joints.

There are many ways to treat arthritis to help with pain management in the short-run, but there is currently no cure. Living as a victim to this disease comes at the cost of being able to enjoy the simple pleasures of life without physical pain limiting you. Thankfully, CBD is here to help! Let’s talk about how CBD for arthritis can work to relieve chronic joint pain and inflammation.

CBD for Arthritis 

If you are someone who suffers from arthritis, CBD can be the all-natural and effective alternative to traditional medications and treatments. While there is no cure for arthritis, the main goal of treatments are relieving pain and improving joint function. Whether you are prescribed medications or undergo surgeries, the list of side effects is long and scary to some. Possible side effects include infections, allergic reactions, vision problems, and shortness of breath.

CBD as an alternative remedy for arthritis is beneficial in that the list of side effects is a lot shorter and a lot less intense. Although there is uncertainty regarding cannabis use for chronic pain, the CDC say that more information is needed to be certain if pain relief from cannabis is any better or worse than other pain management options, such as over-the-counter drugs or occupational therapy. 

So, how does it work? To make a long story short, the human body has an endocannabinoid system (ECS) that regulates various cardiovascular and nervous system functions inside cells. These functions include pain, inflammation, motor control, bone growth and many more. Basically, the primary role of the ECS is to keep your body in homeostasis and make sure it’s operating like normal. 

icbd products are great for many uses, influencer uses icbd product

When CBD interacts with the ECS, receptors (the most important ones being CB1 and CB2) in the brain receive signals from different stimuli and tell your cells how to respond to them. By CBD impacting endocannabinoid receptor activity, the body’s response creates anti-inflammatory and pain-relieving effects that help to reduce the perception of pain, making CBD a perfect remedy for those experiencing symptoms of arthritis.

To summarize, the benefits of using CBD for Arthritis include:

  • CBD has powerful antioxidant activity - more than Vitamin C and E
  • Chronic pain and joint relief 
  • Anti-inflammatory effects 
  • Reduce overall discomfort
  • Relieve pain without drug dependence 

CBD Topical Benefits  

One of the more attractive qualities of CBD for arthritis is the wide variety of forms that it comes in. CBD products are taking over the market and can be offered in oils, lotions, creams, and gels. Healthline defines CBD topicals as, “any cream, lotion, or salve that’s infused with CBD and can be applied directly to the skin.” With CBD more accessible and available than ever, it’s become easier for those suffering from arthritis to manage their pain.

The Arthritis Foundation surveyed more than 2,600 arthritis patients about their experience with CBD to help with their discomfort. 63% of participants reported that they use CBD daily, and of those who use CBD daily, 55% use a topical product they apply to their joints. The survey also showed trends in those who used CBD having a better overall sense of well-being. Not only is CBD beneficial for the body, it also has various mental health benefits.

Check out this blog to learn more about CBD’s pain relieving abilities.

Applying CBD topically is the best remedy for pain relief. Several animal studies have found that the topical application of CBD gel has therapeutic potential to relieve pain and inflammation associated with arthritis without adverse side-effects. Our iCBD 500mg CBD Topical Roll-on Gel is the go-to for people suffering from joint pain caused by arthritis. Designed with a revitalizing Menthol formula, applying a thin layer of the gel over the affected area will target the pain and give your joints an immediate, cooling sensation. The easy-to-use roll-on gel interacts with the body’s endocannabinoid system (ECS) to provide relief to the specific area of application. 

Written by Rachel Braddy